New PR Agency For Trend Micro
Trend Micro’s Managing Director, Dave Patnaik said that the company chose to work with Upstream Australia based on the agency’s collective experience in the security space and strong record of delivering valuable and measureable results.
“Upstream’s appointment marks a turning point in Trend Micro’s communications strategy. We look forward to the agency lifting the brand further, based on Trend Micro’s strategic security solutions, extensive partner ecosystem and multi-industry customer base. Upstream was able to demonstrate its understanding of our vision and the message we now want to convey to our target audience. We are excited to see how Upstream propels the brand’s thought leadership via integrated social media and traditional media tools,” says Patnaik.
Upstream Australia’s Managing Director, Roger Marshall said, “Trend Micro has an incredible approach to marketing and gives Upstream a great opportunity to combine print and online communications around a leading brand. Trend Micro is turning yet another corner in its corporate growth and we are excited to be part of that change.”