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Baidu Hangs Aussie Shingle

Staff Writers September 26, 2014 No Comments

At a launch event in Sydney, Baidu said it would partner with Belimark Australia to spruik targeted search engine advertising in China. Belimark will offer consulting and support for Australian…

Soniq Hits A Six With 3-Year Cricket Sponsorship

Staff Writers August 28, 2014 No Comments

Soniq’s booming new announcement will see Melbourne Renegades coaching coaching staff using Soniq branded screens and tablets to monitor in game stats during games and also assist with post-match analysis,…

Car Insurance Comparison Site Revs Up

Staff Writers August 4, 2014 No Comments

A new insurance comparison site has arrived in Australia called CompareInsurance.com.au, and while its makers are promoting it for car insurance, the site wants to sell you insurance for almost…

Samsung In The Dog House Over Ad Scam

July 29, 2014 No Comments

Originally it was Panasonic who was singled out for its “dog of an advertisement” award, which closely resembled an ad first run by Volkswagen. Now Samsung is having a dog…

Lame Apple Advertising Account Up For Grabs, Mojo Injection From Beats Boss Tipped

David Richards July 15, 2014 No Comments

The brand which has been a long time account (30 years) t at TBWA’s Media Arts Lab is worth millions but many internally at Apple including Philip Schiller Apple’s senior…

Google Set To Make AdSense Content More Like Magazine Ads

David Richards May 16, 2014 No Comments

The idea is that they will appeal to sites with certain design restrictions said Google. The search Company claims that their AdSense offering will deliver a better design for customers…

Dick Drops M&C Saatchi For Ideaworks

Staff Writers May 13, 2013 No Comments

Retailer has dropped its old creative people for specialist retail ad agency Ideaworks. Dick Smith General Marketing Manager Cassie Wheeler said the retailer was “looking forward to having a strong retail…

Online Ads Soar 18%

Staff Writers February 25, 2013 No Comments

Total web ads spend in 2012 was $3,3bn, up $516.m or 18% in 12 months to 31 December 2012, according to the latest IAB figures. There was growth experienced in…

Location, Location: Google Ads To Target Mobile

Staff Writers February 8, 2013 No Comments

Google Ad Words is set to gear up ad campaigns to mobile devices and tablets. The move will help businesses “manage ad campaigns in today’s multi-device world,” and create ads…

NOT Now, Gerry! Harvey Hops On Jones “Lynch Mob”

Staff Writers October 5, 2012 No Comments

Image credit: Canberra Times Usually on the receiving end of public wrath, Harvey Norman’s chairman has joined the masses in expressing disapproval against shock-jock Alan Jones’ vitriolic slur about the…