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Baidu Hangs Aussie Shingle

Baidu Hangs Aussie Shingle

At a launch event in Sydney, Baidu said it would partner with Belimark Australia to spruik targeted search engine advertising in China. Belimark will offer consulting and support for Australian advertisers.

Baidu spokesman Charles Song said the launch into Australia was part of a global marketing strategy, which also sees the Chinese company moving into Indonesia, Thailand, Egypt and Brazil.

“We really want to help clients to analyse the market and introduce them to the Chinese people,” he said.

According to Baidu, two out of three Chinese citizens search the Internet for a variety of goods and services. Last year, Chinese travellers made more than 98.2 billion trips and spent more than $110 billion.

Baidu said it had achieved an 83 percent share of China’s search engine market on personal computers and a 68 percent share on mobiles. China’s Internet population was estimated at 564 million in 2012