Soniq Hits A Six With 3-Year Cricket Sponsorship
Soniq’s booming new announcement will see Melbourne Renegades coaching coaching staff using Soniq branded screens and tablets to monitor in game stats during games and also assist with post-match analysis, with the SONIQ branding to appear on player’s media polos.
Renegades TV will appear on smart devices including Soniq’s Cinavision platform, which is available Soniq’s entire Smart TV range, including its latest 42″, 47″ and 55″ borderless TVs, and can be downloaded as an Android app.
The channel allows viewer to get access to exclusive content including interviews, highlights and behind the scenes footage with the Renegades.
Other Cinavision channels genres offered include sports, kids TV shows, free-to-air movies, documentaries and even a channel dedicated to food and wine.
Captain and current record holder for the highest innings in a Twenty20 International match, Aaron Finch, is the new official Soniq Ambassador, and stated that: “The team and I can’t wait for the upcoming season and we hope our fans enjoy the exclusive content through the new Renegades channel on SONIQ TVs.”
Melbourne Renegades CEO Stuart Coventry said he was delighted with the announcement and looked forward to welcoming Soniq into the club’s stable of partners, noting that: “We look forward to using Soniq’s televisions and tablets during the next three seasons. Being based in Melbourne and providing such a high-quality product makes SONIQ an ideal fit for the Melbourne Renegades.”
Song Su, Soniq GM said: “We’re excited to be a part of the Renegades family as the team competes for its maiden Big Bash title. Cricket fans are some of the most passionate fans in the country, so we hope that our Renegades TV channel will allow them to immerse themselves in the Big Bash season whenever and wherever they want”.
Soniq and the Renegades promise to offer “a variety of special opportunities for the fans and members of the team throughout the year including an exclusive net session with the squad”, with more details to be released over the coming months.