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Sonos Uses Grammy Awards To Launch Global Marketing Campaign

David Richards February 12, 2017 No Comments

Sonos is on a mission to increase sales as several sound Companies move to launch new High Res sound systems. The US Company who took over the Melbourne based distributor…

Vodafone Described As Australia’s “Most Toxic” Client

David Richards January 24, 2017 No Comments

Vodafone has been described as Australia’s “Most Toxic” client after the struggling carrier has again called for yet another advertising agency pitch. This normally happens when a carrier is losing…

Specialist Sound Dealers To Get Massive Marketing Boost From Convoy

David Richards November 30, 2016 No Comments

Convoy the Sydney based distributor, who last year got out of consumer brands to concentrate on top end Hi Fi gear for the specialist channel, is 48 hours away from…

Google Opens Big Pixel Push

Computer Daily News October 11, 2016 No Comments

Google’s new Pixel smartphone is off to a splashy start with US$3.2 million spent on US television ads in two days since it announced the launch. While Google’s brand is…

ACCC: Dodgy Reviews Under Investigation

David Richards September 22, 2016 No Comments

Online web sites selling technology and appliance products off the back of a so called “good review” that are often based on an unknown user name or questionable email address…

Harvey Norman Among The Worst Retailers When It Comes To Complaints Claims NSW Fair Trading

David Richards August 25, 2016 No Comments

Harvey Norman has been identified as one of NSW Fair Trading’s worst offenders when it came to complaints about the company’s operations. Harvey Norman were close to the top of…

Harvey Norman Accused Of Selling “Outrageously Expensive”Finance Contracts

David Richards August 17, 2016 No Comments

Harvey Norman has been accused of locking consumers into “outrageously expensive” consumer leases, it’s also been revealed, that that their sales staff are earning “high commissions” from the lease contracts.…

LinkedIn Links 8 Million Aussies

Computer Daily News August 11, 2016 No Comments

The LinkedIn professional database – soon to be part of Microsoft – says it now has 8 million members in Australia, or close to one third of the total population.…

EXCLUSIVE:The Vacuum Cleaner Fight Between Dyson + LG Tipped To Be Resolved

David Richards October 28, 2015 No Comments

Kenneth Hong the Global Communications Director of LG Electronics said that he is is hopeful that Dyson will make concessions and change the copy of the offending marketing material. …

Is It A Bird? Is It A Plane? No It’s The Appliances Online Blimp

Staff Writers November 11, 2014 No Comments

Built by the Van Wagner Airship Group, the Appliances Online Legendary Blimp will come up to Sydney in December. It’s illuminated from inside by two 1,000 watt light bulbs, making…