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ACCC Accuse Elite Publisher Of Faking Ads

Staff Writers September 27, 2011 No Comments

The Competition and Consumer Commission has instituted proceedings in the Federal Court against four publishing companies and their sole director Andrew Clifford. The companies owned by Clifford – Melbourne and…

Internet Ad Market Booming

Staff Writers September 19, 2011 No Comments

Australia’s nascent Internet TV advertising industry is set to grow by 42 percent from 2011 to 2016, increasing in value from $54 million to $311 million, according to research outfit…

Dick Smith Hire M&C Saatchi Mad Men

Staff Writers July 25, 2011 No Comments

The retailer also admitted the agency’s strong global reputation played a part in the choosing M&C, whose client list already includes Optus, David Jones and the Woolworths group. “M&C Saatchi…

Kodak Is NOT Here: Harvey Norman Gets Rap For Baiting Consumers

Staff Writers June 8, 2011 No Comments

Click to enlarge The West Australian franchisees were forced to cough up $6,600 to the ACCC for advertising the Kodak ‘Playsport’ pocket video camera when they did not actually stock…

Panasonic Appoint New Media Agency As Samsung Tell Starcom To Lift Their Game

David Richards March 8, 2010 No Comments

The move “improve or else” edict comes hot on the heels of a major review by Panasonic who have dropped Essence Media in favour of Universal McCann as their media…

Bing Search Engine Idea Stolen Claims Lawsuit

Staff Writers August 27, 2009 No Comments

According to the US AD Age magazine, a company called Denizen is alleging that JWT stole its technique of blending a TV show’s content and characters into advertising for NBC’s…

Ninemsn To Promote Bing

Staff Writers August 18, 2009 No Comments

The 12-month ad campaign, put together by Moon Communications Group, will be spearheaded by a TV campaign on Channel Nine. There will also be online commercials on Ninemsn and print…

Vodafone Stays With The Devil They Know

David Richards August 13, 2009 No Comments

Vodafone initally called a pitch mid last last year which according to mUmBRELLA initially involved incumbent Ikon, PHD and Universal McCann. However, the pitch was suspended in February when Vodafone…

Apple Fans Up In Arms Over Microsoft Notebook AD

Staff Writers March 30, 2009 No Comments

John Murrell of SiliconValley.com summed up the emotion that is oozing out of Apple fans when he wrote If you were a Mac fan watching the NCAA tourney action over…

Telstra and Harvey Norman Cream JB Hi Fi

David Richards March 4, 2009 No Comments

Australia’s most valuable brand is Telstra and Harvey Norman just makes it into the top 10 slot according to a recent brand study report released by consultancy Interbrand. Other retailers…