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Sunbeam Rolls Out $6 Million Ad Campaign

Staff Writers March 2, 2009 No Comments

“We are making a huge investment in the brand which is particularly important during these challenging times,” CEO David Jackson said. “As part of that, we are injecting the brand…

Harvey Norman To Slash Millions Out Of TV Advertising

David Richards October 1, 2008 No Comments

The Australian newspaper claims that Gerry Harvey has indicated cuts to the company’s advertising and marketing budget will be as high as $60 million a year. Reporting an 18%…

Microsoft AD Slammed Bizarre And Stupid

Staff Writers September 7, 2008 No Comments

Despite selling more than 180 million licenses since its launch in 2007, Windows Vista continues to suffer from the perception that the operating system is clunky and hard to use…

Google Profit Up But Fails To Excite Market

Staff Writers July 17, 2008 No Comments

According to the report, Google’s research spending climbed some 65 per cent, sparking concern about demand about online advertising Google income rose to $US1.25 billion from $US925 million a year…

Google Growth Surges Despite Concerns

Staff Writers April 18, 2008 No Comments

Click to enlarge According to a report in the Wall Street Journal (WSJ), Google’s shares surged more than 17 per cent in after-hours trading after it reported the profit result,…

Lexmark Puts Channel Partners On Ice

Staff Writers April 15, 2008 No Comments

Click to enlarge Carmel Mosser, General Manager of Channel & Emerging Accounts said “We wanted to offer a partner program with the sales person in mind giving them the choice…

Future Titles Including T3 Move On

David Richards March 11, 2008 No Comments

Derwent Howard has formally confirmed their split with UK publisher Future Publishing with the Company set to end their seven year contract for titles such as T3, Official Xbox 360…