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Dynalite Appoints New Marketing Manager

Dynalite Appoints New Marketing Manager


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Glasheen assumes product marketing management responsibilities for the company’s leading portfolio of lighting control based solutions. He will be based in Sydney at Philips Lighting’s Centre for Competence for indoor networked controls, from which he will provide leadership to Philips Dynalite’s regional product managers worldwide.

Glasheen has invaluable experience in engineering, research and development, and in a variety of product, marketing, strategy and general management roles.

According to Glasheen, the role involves liaison with key industry stakeholders to better meet the market’s current and future needs for control products, systems and services.

“It is essential to gain market insights to be able to identify the solutions that the end-user requires. With this understanding, Philips Dynalite will be able to utilise our extensive research and development program to develop these requirements into sophisticated solutions to meet the market needs,” said Glasheen.

Looking ahead, specific targets for 2010 include the production of a road map to facilitate integration of Philips Dynalite’s products, systems and services with the Philips Lighting solution-set.

“The aim here is to simplify dealer, distributor and installer partnerships in order to make the delivery channels more seamless and intuitive for the end-user. The road map will additionally help establish how Philips Dynalite can best prepare for continuing to meet its customers’ evolving needs into the future,” said Glasheen.