Saisanas will be responsible for managing and implementing TomTom’s communication and channel marketing strategies across Australia and New Zealand. Already a brand leader in its category, under Saisanas’s expertise and guidance, TomTom will be expanding into new communication formats that best suit the local navigation consumer.
TomTom Australia and New Zealand’s Managing Director, Andrew Cooper said, “Nick’s expertise in the portable navigation device market will be invaluable as TomTom enters into a new era of innovation. We are thrilled to have Nick on the local team in Australia and are excited to see where he will take the brand.”
Saisanas joined TomTom Head Office in Amsterdam in 2007 as an International Brand Manager, whose role encompassed global product launches, messaging frameworks and ATL campaigns in more than 30 markets around the world.
Nick has also worked for Campbell Arnott’s and RailCorp. During these tenures, Nick gained experience in managing advertising campaigns, customer and internal staff communications as well as public relations.
“It is a privilege to work for such an iconic brand like TomTom which has strong brand integrity and dominant cross platform offerings. TomTom is a great company to work for and I’m excited to be helping consumers learn more about GPS and the TomTom brand,” said Saisanas.