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Foxtel Gets New Marketing Boss

David Richards January 22, 2018 No Comments

Andy Lark has been appointed chief marketing executive at Foxtel ahead of the float of Foxtel and the combined Fox Sports. Lark a former marketing executive at Dell, Sun Microsystems…

Amazon A No Show As Consumers Claim Black Friday A Gimmick

David Richards November 24, 2017 No Comments

Amazon is a no show in Australia almost 18 hours after they told Marketplace partners that they had to be ready to supply products by 2.00 Thursday. Several Marketplace participants…

TCL Takes It Right Up To Hisense With Major Cup & Soccer Deal

David Richards November 6, 2017 No Comments

TCL who have a foot and in both the TV and smartphone market in Australia have taken on arch rival Hisense at their own game announcing a big-ticket sponsorship of…

EXCLUSIVE: Loewe TV, Indi Appointment Made Behind Qualifi’s Back

David Richards October 2, 2017 No Comments

The decision to award Melbourne based Indi Imports with the distribution rights for Loewe TV’s follows a “Topsy Turvey” ride for the German TV brand in Australia, who in 2013…

ACCC Appeal LG Misleading Conduct Case

David Richards September 25, 2017 No Comments

The battle between LG and the Australian Competition and Consumer Commission is continuing with the Federal regulator appealing a recent loss against the Korean Company. The ACCC this morning said…

Snap User Growth Declines Yet Ad Revenue Rises

Roma Christian August 14, 2017 No Comments

In spite of a disappointing earnings report, Snapchat maintains advertiser growth is booming. Though Snapchat’s latest report revealed new user growth was 3 million below expectations, the company boasted a…

Newspapers Lose More Than $100M In Ad-Spend

Fergus Halliday July 25, 2017 No Comments

According to new data gathered by Standard Media Index (via Mumbrella), magazines and traditional print media lost a combined combined $130m in media agency ad revenue during the 2016-2017 financial year. Broken…

Facebook Messenger Ads Launch Worldwide

Jon Bragg July 12, 2017 No Comments

Facebook has expanded the launch of advertising within its Messenger app to businesses around the world. After previously testing Messenger ads in Australia and Thailand, the expansion will now allow…

U11 Kicks HTC Back Into Play As Revenues Jump 52%

David Richards July 7, 2017 No Comments

HTC is back in the winner’s circle and a major contributor appears to be their all new HTC U 11 which is garnishing rave reviews around the world. HTC’s revenue…

RIO Rolls Out Major TV Marketing Campaign For Q Acoustics

David Richards June 20, 2017 No Comments

Melbourne based sound retailer Rio Sound & Vision has taken a leaf put of Gerry Harvey’s book with the Company set to roll out an 8 week, TV marketing campaign…