OLED Gaming Monitor Prices Plunge 40% As Even Bigger Discounts Loom
OLED gaming monitors are becoming more affordable than ever, with prices falling sharply in 2026 and further reductions expected next year as manufacturers ramp up production and competition intensifies.
According to new figures from market research firm Omdia, global OLED monitor panel shipments are expected to exceed six million units in 2026, representing a massive 79% increase compared with 2025.
The surge is being driven largely by gamers looking to take advantage of OLED technology’s superior contrast, deeper blacks, vibrant colours and ultra-fast response times compared with traditional LCD displays.
OLED monitors have traditionally commanded a significant premium over their LCD counterparts, but that price gap is narrowing rapidly as panel manufacturers expand production and introduce more affordable models.
Omdia reports that mainstream 27-inch OLED gaming monitors with 240Hz refresh rates have experienced price reductions of more than 40% during 2026.
Premium OLED monitors were selling for around US$350 during the first half of the year, with prices expected to approach US$300 by 2027.
Some 27-inch OLED monitors are already available online for as little as US$230, highlighting how quickly the technology is moving into more affordable price brackets.
The falling prices are expected to drive another significant increase in demand, with OLED monitor panel shipments projected to exceed 7.5 million units in 2027.
Asus currently leads the OLED monitor market with a 23% share, according to Omdia, followed by MSI, Samsung and TPV, which operates brands including Philips, AOC and Great Wall.
LG, Dell, Acer and Lenovo round out the top eight manufacturers, reflecting the growing number of major PC brands investing in OLED display technology.
While gaming remains the biggest driver of OLED monitor adoption, manufacturers are increasingly targeting professionals, content creators and everyday computer users.
Samsung Display and LG Display are expanding their OLED offerings beyond gaming, while newer technologies such as QD-OLED Edge are expected to help bring production costs down further.
However, one of the biggest developments is still to come, with Chinese display manufacturer TCL China Star Optoelectronics (CSOT) preparing to enter the OLED monitor market.
TCL is expected to begin shipping its first inkjet-printed OLED panels to MSI during the current quarter, marking an important step in its efforts to challenge established suppliers Samsung Display and LG Display.

Unlike conventional OLED manufacturing processes, inkjet printing deposits organic materials more precisely onto the display substrate, potentially reducing material waste and manufacturing costs.
TCL’s more ambitious plans centre on a new Gen 8.6 inkjet-printed OLED manufacturing facility, which is scheduled to begin production in 2028.
The factory is expected to support larger OLED panels and help TCL compete more directly with the industry’s established display manufacturers.
“TCL China Star’s Gen 8.6 IJP OLED capacity is projected to reshape OLED monitor supply chain dynamics and the competitive landscape,” said Nick Jiang, Principal Analyst at Omdia.
Among the products currently in development are 32-inch and 34-inch OLED monitor panels capable of refresh rates reaching an impressive 700Hz.
Such displays could appeal particularly to competitive gamers looking for extremely smooth motion and minimal input lag, although pricing and commercial availability have yet to be confirmed.
TCL’s entry could also place additional pressure on Samsung Display and LG Display to reduce prices and accelerate development of their next-generation OLED technologies.
For consumers, the outlook is increasingly promising. With OLED monitor prices already falling by more than 40% in some categories and competition set to intensify, high-refresh-rate OLED displays could soon become a much more affordable upgrade for PC gamers and everyday users alike.























































































