TCL Takes It Right Up To Hisense With Major Cup & Soccer Deal
TCL who have a foot and in both the TV and smartphone market in Australia have taken on arch rival Hisense at their own game announcing a big-ticket sponsorship of both the Melbourne Cup and The Melbourne Victory in the A League Soccer.
TCL who are a growing brand in Australia are a major manufacturer globally of both TV’s and smartphones.
Between 2008 and 2016 Hisense has seen their global share of the TV market grow from 1.6% in 2008 to 6.1% in 2016, while TCL whose products are sold at Harvey Norman has seen their share increase from 2.3% in 2008 to 9% in 2016 according to Statistica Research.
Today TCL is significantly larger than Hisense in the global TV market.
In the USA Sharp recently commenced legal action against Hisense claiming that their Hisense made, Sharp branded, TV’s leak radiation is smaller in screen size, brightness and resolution than indicated on packaging and web pages.
“Short of any incredibly good cut-price deals from any of TCL’s top competitors” which in the value market includes fellow TCL arch rival Hisense who have been forced to buy market share with heavy discounting in the Australian market.
In their latest sponsorship coup TCL have taken on the Melbourne Victory who have Tim Cahill as one of their key players.
Tomorrow at the Melbourne Cup the Company will have over 500 TV’s spread around the race track.
Their smartphone division which manufacturers the Alcatel range of smartphones in Australia, are currently number 3 in the market they have also recently launched the Blackberry smartphone.
In China their TV plant delivers over 24M TV’s a year.
“We are thrilled to support such an iconic Australian sporting event as the Melbourne Cup Carnival and the prestigious Melbourne Victory Football Club,” said Rafael Mayen, Marketing Supervisor, TCL Electronics Australia.
“With Victoria being home to our Australian headquarters, we are proud to show our support to the local community and our Australian customers through such celebrated events.
TCL’s sponsorship of Melbourne Victory FC is part of an evolving relationship with the club. Now in its second year, TCL will sponsor the club’s match day playing shorts, as well as the official Melbourne Victory media polo.
The Company has seven research and development centres, 20 manufacturing centres globally and an 8.5 Generation LCD Panel Production Plant.
In the Chinese market TCL is the leading Television brand and one of the fastest-growing manufacturers in the industry.
TCL Electronics Australia Pty Ltd was established late 2004.