Home > Communication > Telecomms > Telstra’s New Belong Launch Set To Shake Up Oz Mobile Market

Telstra’s New Belong Launch Set To Shake Up Oz Mobile Market

Telstra

A new low-cost mobile service being offered by Telstra subsidiary Belong looks set to shake up the Australian mobile market, according to a Roy Morgan Research report.

The report says an estimated 170,000 Australians aged 14 and over already use the existing Belong fixed broadband service. “These customers are a natural first target for the new mobile phone service – deeper analysis of these customers shows 33 percent currently have their mobile phone service with Vodafone,” Morgan says.

“In their first four years Belong broadband has clearly signed up a disproportionate number of Vodafone mobile customers (33pc). Vodafone’s share of the wider mobile market is only 17pc.”

Adds Morgan CEO Michele Levine: “Roy Morgan’s deep profiling of the estimated 170,000 Belong fixed broadband customers show they are ‘switchers’ and particularly [look] to get a better deal at cheaper rates …

“Belong’s mobile service plans are designed to appeal to cost-conscious consumers by offering unlimited “data banking” – in which any unused data from their 5GB or 15GB month-to-month data plans can be rolled over into the following month – and “data gifting” which allows Belong customers to give their unused data to other Belong mobile users …

“These findings suggest rival mobile service provider Vodafone – which has a disproportionately high share of Belong fixed broadband customers and also has a customer base who are drawn to cheaper rates – has the most to worry about from Belong’s new mobile service.

You may also like
Australian Phone Carrier Best Deals For The New Samsung Galaxy S21 Series
Half Of Aussies Now Covered By Telstra 5G Network
Telstra Slammed, CEO’s Blubbering Exposed
Telstra To Litter Suburbs With New 5G Millimetre Wave Towers Just To Compete With NBN
More Aussies Go Mobile Only