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Facebook’s War On ‘Likes’

Facebook’s War On ‘Likes’

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The Social Network has declared war on fake Facebook ‘Likes’ as the number of paid scams proliferate.

The network says it has increased its automated efforts to remove Likes on Pages that may have been gained by means that violate its terms – in other words paid Likes, those gained by malware, compromised accounts, deceived users, or purchased bulk Likes.

“A Like that doesn’t come from someone truly interested in connecting with a Page benefits no one,” Facebook wrote on its official blog.

“When a Page and fan connect on Facebook, we want to ensure that connection involves a real person interested in hearing from a specific Page and engaging with that brand’s content.”

This means it will delete what it considers to be fake Likes on brand and business pages.

On average, less than 1% of Likes on any given page will be removed, and this clean out will allow pages to  more relevant, and brands will see an increase in the “true engagement around their content.”

Considering brands can gain major street cred and online kudos based on the number of ‘Likes’ it has on a Facebook page, this will help sort legit ‘Likes’ from the phoney ones, and prevents its 955 million users from being conned.

“We do not and have never permitted the purchase or sale of Facebook Likes as we only want people connecting to the Pages and brands with whom they have chosen to connect.”

“Fraudulent Likes, which is harmful to all users and the internet as a whole.”

Learn more about suspicious links and visit www.facebook.com/hacked if you have any reason to believe that your account may be compromised.

839 people ‘liked’ the Facebook official blog announcing the clean up. (Wonder how many were fakes?)