LG Beat Sony To Large Screen OLED TV
18 months it was Sony who was claiming that they would be the first with a large screen OLED TV after initally launching a 19″ OLED monitor.
Over the weekend LG has come out and said that they will launch a limited range of 55″ OLED TV late in 2012 with the new TV set to be shown at the 2012 CES show in January.
Sony who are struggling in the TV market bailed out of the OLED TV market due to the high cost of manufacturing OLED panels.
At an event in Korea, LG Display CEO Kwon Young-soo said that the company would be moving its focus from small and medium-sized OLED displays to large screen TV’s in 2012. The TV is set to be around $3,000 in Australia.
“We will make no more investment in the sector judging that the OLED businss is relatively less profitable than other products in the mobile sector,” he said, referring to the burgeoning tablet and smartphone display markets.
Instead, he said: “LGD[isplay] will launch a 55-inch OLED TV by the second half of next year.”
The company will be aiming for quality not quantity, with initial shipments running in the tens of thousands rather than a full-scale roll out, with mass production dependent on consumers’ reactions to the first runs.
LG Display also announced that TV display panels are currently bringing in around half of its overall sales; sales from the company as a whole run to around Â£3.5 billion, up 13 per cent for the quarter.