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Samsung Launches Finnish Invasion

Samsung Launches Finnish Invasion


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Samsung currently has a 6 per cent share in the Finnish market, as opposed to Nokia, which has about 86 per cent share in Finland, a recent study showed.

Samsung is looking to improve its position in Finland with a line-up of devices such as the new Omnia, which it just introduced in Europe and which is due in Australia next month.

Finland, with a mature mobile phone market is also used as an indicator of trends globally, with Samsung claiming a study of Finns’ preferences in consumer electronics showed touch screens were seen as the next big thing.