Sales & Marketing – Page 134

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Bing Search Engine Idea Stolen Claims Lawsuit

Staff Writers August 27, 2009 No Comments

According to the US AD Age magazine, a company called Denizen is alleging that JWT stole its technique of blending a TV show’s content and characters into advertising for NBC’s…

Ninemsn To Promote Bing

Staff Writers August 18, 2009 No Comments

The 12-month ad campaign, put together by Moon Communications Group, will be spearheaded by a TV campaign on Channel Nine. There will also be online commercials on Ninemsn and print…

Vodafone Stays With The Devil They Know

David Richards August 13, 2009 No Comments

Vodafone initally called a pitch mid last last year which according to mUmBRELLA initially involved incumbent Ikon, PHD and Universal McCann. However, the pitch was suspended in February when Vodafone…

Apple Fans Up In Arms Over Microsoft Notebook AD

Staff Writers March 30, 2009 No Comments

John Murrell of SiliconValley.com summed up the emotion that is oozing out of Apple fans when he wrote If you were a Mac fan watching the NCAA tourney action over…

Telstra and Harvey Norman Cream JB Hi Fi

David Richards March 4, 2009 No Comments

Australia’s most valuable brand is Telstra and Harvey Norman just makes it into the top 10 slot according to a recent brand study report released by consultancy Interbrand. Other retailers…

Sunbeam Rolls Out $6 Million Ad Campaign

Staff Writers March 2, 2009 No Comments

“We are making a huge investment in the brand which is particularly important during these challenging times,” CEO David Jackson said. “As part of that, we are injecting the brand…

Microsoft To Open Apple Like Stores

David Richards February 15, 2009 No Comments

No word so far on when or where Microsoft will launch the first of its new retail outlets, let alone whether Australia will see them out-glitzing the all-glass Apple stores…

Harvey Norman To Slash Millions Out Of TV Advertising

David Richards October 1, 2008 No Comments

The Australian newspaper claims that Gerry Harvey has indicated cuts to the company’s advertising and marketing budget will be as high as $60 million a year. Reporting an 18%…

Microsoft AD Slammed Bizarre And Stupid

Staff Writers September 7, 2008 No Comments

Despite selling more than 180 million licenses since its launch in 2007, Windows Vista continues to suffer from the perception that the operating system is clunky and hard to use…

Google Profit Up But Fails To Excite Market

Staff Writers July 17, 2008 No Comments

According to the report, Google’s research spending climbed some 65 per cent, sparking concern about demand about online advertising Google income rose to $US1.25 billion from $US925 million a year…