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Aussies Embrace Music Streams

Aussies Embrace Music Streams

Aussies are increasingly using music streaming services, with downloads and online CD purchases losing ground, Roy Morgan Research figures show.

The latest Roy Morgan figures reveal that in the 12 months to March 2012, 6.1 percent of the population had paid to download music, with 2.1 per cent purchasing CDs online in any given four-week period, and with this having slipped to 1.1 per cent by March this year.

Meanwhile, streaming has headed the other way, with the proportion of Aussies streaming music in an average four weeks having grown from 10.3 percent in 2012 to 19.7 percent this year, and streaming radio numbers having grown from 6.1 to 9.6 percent.

“The online space remains as crucial as ever to our music consumption, but the advent of streaming – whether free (eg, radio station apps) or by subscription (eg, Apple Music) – has impacted sales of downloads and CDs,” said Norman Morris, the Roy Morgan group’s industry communications director.

“However, music downloads in particular still have some devoted buyers.” – Channel News

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