Wireless Audio Booming Telstra Tipped To Give Away Millions Of Songs
The Australian Recording Industry Association, who recently moved to measure the sale of downloaded music that is accessed via services such as JB HiFi’s Music Now service, Spotify and Apple’s iTunes store, believe there has been a significant jump in people signing up for monthly subscription services.
One of the beneficiaries of the move to digital music is Sonos who recently launched a $900 software managed subwoofer to complement their Sonos wireless audio management system.
According to Niv Novak, the Managing Director for Sonos Australia, demand for the Sonos Wireless audio system has grown 100% during the past 12 months. He said that the installed base for Sonos devices in Australia is over 50,000 households and that globally million of songs a month were being played on Sonos devices.
When asked about the threat of competition from Apple Airplay devices, Novak said “Sonos has superior software and devices that can easily be configured to work in separate rooms. Unlike Airplay we can stream different songs to different Sonos devices in different rooms at any one time”.
Novak said that ARIA will shortly release music download data for the Australian market and that he was confident that the demand for wireless audio devices will continue to grow driven by demand for content from a variety of new streaming services.
SmartHouse has been told Telstra is looking to give away free music to customers who sign up for one of their broadband packages.
Telstra recently signed a deal with MOG to deliver unlimited access to over 15 million songs to its subscribers for at a flat monthly fee of sub $9.95 for an entry level package.
Marketing executives at Telstra are keen to build the service into packages allowing content to be delivered to homes and devices spanning tablets, smartphones and PCs. The service will also be bundled for access via Sonos devices and Samsung, LG and Panasonic TVs.