Spotify To Revamp Free Music Platform
Spotify is planning to change up its free version of the music platform to make it easier to use, especially for those using a mobile device.
Bloomberg reports an official announcement about the changes will be made in the next couple of weeks.
Spotify only went public two weeks ago and is already deciding to shake up its platform.
The Swedish company uses the free platform to lure its subscribers into paying for the premium $11.99 a month service.
Users on the free service get only a few song changes, a 30 minute ad free playtime, they cannot play every song and are not able to download music onto their devices. But they are able to shuffle songs.
Spotify is the world’s largest music streaming service with 157 million users with 71 million of those being paid subscribers. It is expecting to reach 200 million users by the end of the year.
The company has announced a major press conference in New York City on April 24 with some commentators expecting the company to announce an in-car music player.