Samsung Australia has launched its End of Financial Year sales campaign, cutting prices across smartphones, tablets, TVs, monitors and appliances, with its flagship Galaxy S26 Ultra among the headline deals.

The Galaxy S26 Ultra, which starts at A$2,199 for the 256GB model, is being offered with savings starting from $400 through Samsung.com and selected retail partners.

Carrier offers go further. Telstra is offering $750 off the Galaxy S26 Ultra on repayment plans, plus $500 bonus credit when customers trade up. Telstra is also offering $600 off the Galaxy S26 with the same $500 bonus trade-up credit.

Optus is offering $600 off the Galaxy S26 Ultra on a device payment plan, while Vodafone is offering $600 off the Galaxy S26 Ultra and Galaxy S26+ on eligible plans, plus $400 bonus trade-in credit.

Samsung claims EOFY has become a major technology upgrade period, citing Kantar Worldpanel data showing a 57% increase in EOFY buyers over the past three years among consumers interested in deals and promotions.

The Galaxy S26 Ultra features an upgraded camera system, improved Nightography, SuperSteady video stabilisation and a Privacy Display feature designed to limit side-angle visibility of sensitive information.

Nathan Rigger, Head of Product, Mobile eXperience at Samsung Electronics Australia, said tax time was a prime period for Australians to refresh their technology.

“There are a wide array of promotions available, including for a short time only, our flagship Galaxy S26 Ultra, which is more accessible to Australians,” Rigger said.