Spotify Allows Political Ads Again, After 2020 Ban
Spotify is once again allowing political advertising on its platform, after banning the practice during the terrible 2020 election cycle.
“At this point in time, we do not yet have the necessary level of robustness in our processes, systems and tools to responsibly validate and review this content,” Spotify said at the time.
“We will reassess this decision as we continue to evolve our capabilities.”
Now, it seems, the company has reassessed, and is courting political advertisers.
Spotify told advertisers that political ads will be allowed again “across thousands of podcasts on and off Spotify” highlight how they can target niche audiences on the platform. The ads will only be heard during podcasts, and not on the free music tier.
“Following our pause of political ads in early 2020, we have spent the past two years strengthening and enhancing our processes, systems and tools to responsibly validate and review this content,” Spotify spokesperson Erin Styles said in a statement.
Given the scandal caused by the platform’s refusal to censor Joe Rogan, this decision is likely to be an unpopular one for many.



































































































