Sennheiser Acquires VR/AR Company Dear Reality
Sennheiser Group has acquired a majority stake in the VR/AR audio software company Dear Reality.
A leading company in the field of immersive audio controllers, Dear Reality is best known for its dearVR PRO binaural, Ambisonics and multi-channel encoder with totally realistic room virtualisation.
“We are pleased to have gained additionally highly qualified software experts and further 3D audio products with the acquisition of Dear Reality,” said co-CEO Daniel Sennheiser.
“At the same time, leveraging the strength of the Sennheiser brand and its global distribution network will give Dear Reality a larger scope of action.”
The company’s products are a go-to for many of the world’s sound engineers, sound designers, broadcasters and musicians.
The latest Dear Reality software is dearVR SPATIAL CONNECT for immersively mixing VR content in VR, for example with the Nuendo 10 DAW.
“For us, 3D audio is the future,” said co-CEO Dr. Andreas Sennheiser.
“With AMBEO, Sennheiser is active in all areas of immersive audio production – from the initial recording to mixing and processing, and finally, reproduction.”
“Audio software is an important building block in this production chain, especially in regard to VR/AR applications.”
Despite the recent acquisition, Dear Reality will continue to operate as a separate company based in Dusseldorf and customers will still be able to rely on existing dearVR products.
Expect to see joint VR/AR workflows by Sennheiser and Dear Reality in the near future.
“We’ve been working closely with Sennheiser as an investor and partner for the past one and a half years, and are excited to now become a part of he Sennheiser family,” added Dear Reality founders Achim Fell and Christian Sander.
“3D audio software has an ever-increasing importance in audio production.”