OZ Consumers Back Brands That Deliver Immersive Content Online
/
November 4, 2020
//0 Comment
Almost seven in 10 Australian consumers say they would buy more from brands that use “immersive technologies” such as 3D content, interactive... Read More
Is Bixby On The Way Out As Samsung Cuts AR Features?
Samsung is cutting a number of Bixby augmented reality features, in a sign that the days of its much-maligned virtual assistant could... Read More
Foxconn To Finish microLED AR Smart Glasses In 2022
Component manufacturing giant, Foxconn, has revealed it will finish development of its microLED augmented reality smart glasses by 2022 – indicating a... Read More
Lululemon To Sell Smart Fitness Mirrors In Retail Stores
Athleisure giant, Lululemon, is set to sell its ‘Mirror’ fitness-centric smart displays from within retail stores this year, following its acquisition of... Read More
Strategy Analytics: ‘AR/VR To Take Off As We Adjust To A New Normal’
According to the latest forecasts from market research firm Strategy Analytics, the global AR/VR markets will have a strong recovery in 2021,... Read More
Apple Reconfigures Supplier Factories & Acquires VR Start-Up
Apple is moving quickly to adjust to the new reality of the COVID-19 pandemic. According to Bloomberg, Apple is helping its suppliers... Read More
CES 2020: L’Oreal Releases Beauty Tech With Artificial Intelligence & Augmented Reality
L’Oreal has penetrated the beauty tech scene by creating a portable beauty gadget with Artificial Intelligence, augmented reality and an app for... Read More
Smartglasses Set Sights On Smartphone Take Over
Smartglasses are reportedly set to take over from Smartphones from 2023 onwards, with experts citing new processors as the key to bring... Read More
Wearables To Smash Through Global $100 Billion Ceiling
Updated 20 November 2019 to include FutureSource response. The wearable market is predicted to smash through the $100 billion ceiling by 2023,... Read More
Apple AR Ambitions Unveiled
Apple executives unveiled its augmented reality (AR) roadmap during an internal October meeting, with the company aiming to release an AR headset... Read More
Google Drops Smartphone VR Ambitions
Google’s smartphone VR ambitions has been abandoned with the company recently confirming that the new Pixel 4 and 4XL smartphones will no... Read More
Facebook & Ray-Ban Team Up For AR Wearables
Facebook has partnered with eyewear brand Luxottica (makers of Ray-Ban and Oakley glasses) to bring the social media giant’s augmented reality glasses... Read More
Leaked Apple AR Glasses Take On Google
[Image Source: MacRumours] Apple is rumoured to be working on a rival to Google’s flopped augmented reality (AR) Glasses, following newly leaked... Read More
Snap Snaps On New Specs
Snap has announced Spectacles 3, pictured, a redesigned version of its augmented reality sunglasses with a sleek new design and an added... Read More
Snap Invests In AR And Acquisitions
Snap will raise US$1 billion in short-term debt to invest in more media content, augmented reality features and may also buy other... Read More
Apple Files Patent For Mixed-Reality Headset
Apple has filed a patent for a mixed-reality headset (combined AR and VR) that includes a number of sensors to track the... Read More
Sennheiser Acquires VR/AR Company Dear Reality
Sennheiser Group has acquired a majority stake in the VR/AR audio software company Dear Reality. A leading company in the field of... Read More
Apple AR Glasses Axed?
Apple has reportedly terminated the development of its augmented reality glasses project, despite previous fanfare. According to a report on Taiwanese trade... Read More
AR/VR Headset Market Up 27.2%
The global augmented reality (AR) and virtual reality (VR) headset market returned to growth after a year of decline, up 27 per... Read More
Crucial WWD Week For Apple Double Fold iPhone/iPad Device & New Software Tipped
This week is shaping up to be a crucial week for Apple with the Companies World Wide Developer Conference set to open... Read More
Bose Frames Coming To Oz June For $300
Bose’s stylish AR sunglasses, Frames, are set to land in Australian on June 13 and are available to pre-order now for $299.95... Read More
Logitech Unveil World’s First VR Pen
Logitech has broken new ground in the virtual reality (VR) enterprise space, with the reveal of the world’s first VR stylus –... Read More
Google Glass Unveils Next-Gen AR Eyewear
After denying Huawei access to Android, Google is taking the Chinese company head-on with the unveiling of its next-gen Glass eyewear, the... Read More
Melbourne AR Studio Lands Deal With Netflix, Google
Melbourne-based tech company PHORIA has teamed with Netflix and Google to create an immersive augmented reality experience to promote Netflix’s new David... Read More
Pokémon Go Creators Open Pre-Registers For Harry Potter AR Game
Potterheads are about to become even more immersed in the magical world created by J.K. Rowling with the opening of the pre-register... Read More
Facebook AR Glasses On The Horizon
Facebook is inching closer to launching commercially viable futuristic AR glasses as it rapidly expands its AR team. According to a report... Read More
CES 2019: New Bosch Projector Turns Shelves Into Touchscreens
German appliance manufacturer, Bosch, has unveiled one of CES 2019’s most innovative devices – an interactive “projection module” which transforms any surface... Read More
Bose Launch AR Sunglasses
Bose has finally launched their much anticipated augmented audio reality sunglasses, Frames, which combine the protection of premium sunglasses and the functionality... Read More
5G Vs Wi Fi 6, Why Retailers Will Be The Big Winners
Retailers in Australia are set to get a massive boost from selling 5G devices and Wi Fi 6, these are new generation... Read More
New Apple Series 4 Watches Revealed, Heart Stopper
By David Richards in the USA: Apple has unveiled a new Series 4 watch line, it’s their first in three years and... Read More
Lenovo Releases Mirage Solo VR Headset & Mirage Camera In Oz
Lenovo has officially released its new Mirage Solo Standalone Daydream View headset and compatible Mirage Camera in Australia, retailing for A$799 and... Read More
Bosch Kills Off Key Product Days Out From Launch
Touted at trade shows as a must have and only weeks away from being launched, Kuri the Bosch robot has been sent... Read More
Qualcomm Unveils First Dedicated AR & VR Chip
Qualcomm has debuted its first dedicated augmented reality (AR) and virtual reality (VR) chip – the ‘XR1’. Whilst Qualcomm chips have been used... Read More
VR Headset Sales Up 40%, Playstation Snares Top Spot
Latest research from Telsyte has revealed sales of virtual reality (VR) headsets in Australia soared 40% in 2017, totalling 302,000 devices sold.... Read More
Apple Working On VR and AR Headset
Apple could be heading into the virtual reality market with a headset with both VR and AR capabilities with an 8K display... Read More
Big W Rushes To Launch Iron Man AR Kit
Following its unveiling at the New York Toy Fair early this year, Big W has rushed to become one of the first... Read More
Days After Being Dumped By Apple, Intel Pulls Plug On Major Consumer Project
Days after Apple pulled the plug on using Intel processors for their MacBooks, the big processor Company has pulled the plug on... Read More
Swiss Get Their Knickers In A Twist Over Apple & Samsung’s Success
Swiss watch makers who have got their knickers in a twist over the success of Apple, Samsung and Android smart watches have... Read More
AR & VR Shipments To Soar 52% By 2022
Latest data from IDC forecasts global shipments of augment reality (AR) and virtual reality (VR) products to notch 68.9 million by 2022 –... Read More
Bose Set To Deliver High Tech Glasses With Sound Built In
JB Hi Fi a key partner of US sound Company Bose could soon be selling Bose augmented reality glasses. Where Google and... Read More
CES 2018: Lenovo Debuts VR Headset and AR Glasses
Lenovo is heading down the augmented reality and virtual reality road with a number of its new products debuted at this year’s... Read More
Nike Patents Augmented Reality Glasses For Golf
Nike is helping fellow golfers by patenting a set of AR glasses they would wear giving real time analysis when out on... Read More
Epson Reveals AR Flight Simulator For Its Smartglasses
Epson is collaborating with drone manufacturer DJI for its augmented reality (AR) smart eyewear platform Moverio creating what the company says is... Read More
IPhone Leak Reveals AR Feature
SAN FRANCISCO – Apple is continuing its push into augmented reality (AR) as it works with component suppliers to bring the power... Read More
Apple Debuts Its First Ever Gaming Robot
Apple today launched its first ever gaming robot. The new mechanical spider connects to consumer smartphones and is capable of augmented reality... Read More
Apple Set To Release AR Headset
Apple Inc. is developing a brand new augmented-reality headset for 2019. This new AR headset unlike the other headsets will have its... Read More
Watch: Ford Now Uses Microsoft HoloLens To Create Cars in AR
Following a suite of other commercial companies, and a successful pilot phase, Ford has equipped its designers with Microsoft’s HoloLens to create... Read More
Apple Unveils VR + AR Dev Kits
This year’s WWDC saw Apple catch up with the rest of the tech world on a number of fronts and there’s no... Read More
Facebook Talks Up AR At F8 Conference
While it’s sunk billions into virtual reality ventures via Oculus, social networking giant Facebook was all about augmented reality at its F8... Read More
Microsoft Pinch Oculus Marketing Exec
In what could be seen as the latest blow for Facebook-backed VR player Oculus, the company has now lost its Chief Marketing... Read More
