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Samsung Takes On Hisense, Epson & LG, In 130″ Short Throw Projector Market

Samsung has moved to take on Hisense, Epson and LG in the Laser Projector market, the only problem is getting distribution as retailers in the past have been reluctant to allocate space for short throw projector that delivers up to 130″ inch of 4K screen.

The new Premiere, a new 4K short-throw laser projector is a serious alternative to the 100″ QLED TVs that Samsung has on offer and it’s tipped to be half the price of the $19,900 Hisense offering which is a clunky poorly designed laser projector compared to those now on offer from Samsung and LG.

The Premiere is the latest entrant to Samsung’s “Lifestyle” line-up, which includes other design-forward hardware like The Serif, The Frame, The Sero, and The Terrace. They’re products that are meant to blend into your living room, something that The Premiere takes to the logical conclusion by eschewing a screen entirely.

The new Premiere joins the Serif, The Frame, The Sero as an additional TV offering from Samsung the difference is that this TV is an  “ultra-short throw” projector, that can be placed directly in front of a wall or screen while still providing optimal results.

It also comes with an integrated powerful subwoofer and the same Acoustic Beam virtual surround sound technology that Samsung has built into its premium soundbars

To start, Samsung is planning to offer two models of The Premiere: the LSP9T, which offers a 130-inch projection, peak brightness of up to 2,800 ANSI lumens, and bears the claim of being “the world’s first HDR10+ certified projector with triple laser technology.” The LSP7T is the step-down model, measuring in at a mere 120-inch projection. Samsung also isn’t making similar brightness and specification claims for the LSP7T.

The Premiere LSP9T is the world’s first HDR10+ certified projector with triple laser technology and delivers revolutionary contrast details as the user watches from bright to dark scenes with a peak brightness of up to 2,800 ANSI lumens. The Premiere also supports Filmmaker Mode for the first of its kind as a projector allowing users to enjoy watching movies as director intended. The smart projector comes equipped with Samsung’s Smart TV platform and experience full of streaming video apps from major content partners and mobile connectivity features such as Tap View and mirroring.


Hass Mahdi, Director of AV, Samsung Australia said “The Premiere will be available in Australia within the coming months. It offers up to 130-inchs of 4K picture quality from an elegant looking short throw triple laser projector that creates a cinematic experience in the home” he said.

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