Samsung unveiled its latest generation of AI-powered display technology at its Australian Visual Display Tech Summit in Sydney.

The summit focused heavily on Samsung’s new Micro RGB televisions and AI-enhanced OLED displays, with the company positioning AI processing and picture refinement as key differentiators in an increasingly competitive premium TV market.

The showcase comes as Samsung and Hisense intensify a global battle over RGB LED technology, a category expected to challenge OLED dominance in 2026.

Samsung demonstrated its flagship 75-inch Micro RGB R95H alongside its Neo QLED range, highlighting improvements in colour accuracy, contrast and glare reduction powered by the company’s new Micro RGB AI Engine Pro. The TVs also feature AI-driven upscaling, personalised viewing features and support for BT.2020 colour coverage.

At the same time, Samsung expanded its OLED lineup with the S95H series, introducing upgraded HDR performance, AI-powered picture optimisation and a new ‘FloatLayer’ design aimed at blending TVs into modern home interiors.

“Samsung’s 2026 display lineup combines the features consumers value most in TVs and monitors, including stunning picture quality, thoughtful design and AI features,” said Hun Lee, Executive Vice President of Samsung’s Visual Display Business.

The launch follows Hisense’s aggressive push into RGB MiniLED technology with its UR9 and UR8 series. Unlike Samsung’s precision-focused Micro RGB strategy, Hisense is leaning heavily into ultra-high brightness and dramatic HDR performance using dedicated red, green and blue MiniLED backlighting.