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Q1 Global Smartphone Demand Lowest On Record

Global smartphone shipments have reportedly dropped 17% year-on-year in Q1Y20 – the industry’s worst quarterly performance on record according to research firm Strategy Analytics.

Shipments for the quarter notched 275 million units.

The news comes as global economies continue to grapple with the effects of COVID19, with many market watchers expecting new smartphone launches to be delayed this year. Global supply chains have also been hit by regulatory restrictions amid lockdown.

Latest numbers reveal Samsung has regained its position as the world’s largest global smartphone vendor in Q1Y20 (21%  market share), topping all regions except the Asia Pacific.

Despite maintaining its number one spot, Samsung was the most hit of the top 5 smartphone companies. Its Q1Y20 shipments notched 58.3 million – a 19% year-on-year decline. According to Strategy Analytics, the figure is reportedly Samsung’s lowest in eight years.

For the quarter, Chinese tech giant Huawei notched the second largest smartphone vendor (18% market share), trumping the board in the Asia Pacific region.

iPhone manufacturer Apple gained share annually, and came in third place for the quarter (14% market share) with 43.1 million shipments. The result is a 9% decline versus the same time last year, however a 1% annual market share jump.

Strategy Analytics analysts expect Apple sales to increase in coming months as the iPhone manufacture continues to increase its price competition. 

Chinese manufacturers, Xiaomi, Oppo and vivo came in fourth, fifth and sixth spot respectively. 

Oppo has continued to benefit from ‘healthy growth’ in the India market, whilst Xiaomi fared ‘strong growth’ in the European market.

Affordable Chinese phone manufacturer, Realme, also maintained its spot in the top ten list, following ‘healthy demand’ in India and other emerging markets. The company launched in Australia late last year.

For the same quarter in 2019, global smartphone shipments came in at 330.4 million.

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