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Nintendo Switch Could Be Sold Out This Christmas

Despite promising to ramp up production of the Switch in the lead up to the holiday season, Nintendo said it could not confirm whether there will be enough stock to meet demand.

Speaking at Variety’s Entertainment and Technology Summit, Nintendo of America president and COO Reggie Fils-Aime said the company was on track to meet its target of 10 million consoles sold globally during the current financial year.

However, Fils-Aime was less certain about supply during the holiday season.

“Are we going to have enough for the holiday? That’s what we are focused on,” he said.

Fils-Aime also noted that Nintendo sees itself as an “entertainment company” rather than a “pure gaming company”, reflected in the company’s expansion into mobile apps like Super Mario Run, as well as new partnerships with companies like Universal Studios.

Virtual reality isn’t one of the areas the company expects to expand into anytime soon, according to Fils-Aime, despite looking into the technology for “literally tens of years”.

“There’s not a lot of experiences yet that are truly fun,” he said.

Nintendo will instead focus on augmented reality (AR), because “the potential for AR is here and now” according to Fils-Aime.

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