In Tune: Digital Radio Beats Market Projections
The Digital Radio Industry Report 2012 reveals 1.2 million people are listening to digital radio stations each week, with Australia’s five cities selling ‘close to 800,000’ digital radios.
“Digital radio sales and listening have increased despite one of the worst retail climates for decades,” said CRA chief executive, Joan Warner.
“The commercial radio industry has invested in the promotion of digital radio and worked very hard with retailers. We’ve put our money where our mouth is and used our medium to tell our listeners about digital radio.
“Once again, results highlight just how well radio works.”
Other major findings include:
Although pleased with the findings, Warner modestly recognised they are one step of a long term goal.
“The overall aim of the industry is to ensure digital radio is available in all areas of Australia. Extensive work is also underway on the planning for digital radio rollout to regional Australia and proposed timelines are being developed for discussions with the Federal Government,” she concluded.