Webcollage Services Set To Be Expanded In OZ
The Easy2 services, (http://www.easy2.com) along with new Answers technology that allows consumers to ask questions about a product or brand while still inside a retail SKU will be launched in Australia shortly.
The Answers Product Questions engine is currently undergoing beta testing.
According to ClikFlip Digital who operate the Webcollage and Answers services in Australia the acquisition of Easy2’s platform makes it easy for brands in Australia to create and distribute product demos, interactive inline content and guided selling solutions for retailers.
Among the brands who use the Easy2 technology are Mattel, Black & Decker, Mitsubishi, and Whirlpool along with over 150 key brands whose products are being sold in Australia.
“Easy2 solidifies Answers’ leadership in helping brands deliver authoritative content and trusted advice to online shoppers,” said David Karandish, CEO of Answers. “Combining Easy2 with our complementary products Webcollage Content Publisher, Product Q&A, Product Reviews, and ResellerRatings, Answers provides the most effective solution for publishing rich product content that increases consumer confidence to purchase online.”
Easy2’s MYO platform makes it easy for brands to create and distribute product demos, interactive inline content and guided selling solutions for retailers. With its impressive network of premium brands and retailers, Easy2 has become the standard content syndication platform for marketers and merchandisers in the home improvement, toys, housewares and appliances industries.
A ClikFlip Digital spokesperson said “The Webcollage engine is now integrated into more than 10 retailer’s web sites including the likes of The Good Guys, JB Hi Fi, BigW, and Betta Electrical along with three other retailers who will come online shortly. Our technology allows us to expose vendor and manufacture information in front of over 4million people in Australia who are visiting retailer’s web sites every month. This content is trusted and can influence a sale both online and instore which is why the biggest retailers and the biggest brands in the world use Answers and Webcollage as a key part of their marketing and communication programs.”
Ethan Cohen, CEO of Easy2 Technologies said “Answers has deep expertise in delivering trusted and informative content to shoppers in a variety of channels including search and online advertising. Its suite of SaaS-based retail solutions will allow our brands and retailers to provide better and more comprehensive interactive content to assist consumers during the buying cycle.
OZ Retailers To Get New Easy2 + Answers Technology.
4Square Media has a content relationship with ClikFlip Digital