At the end of July Epson held at 38% market share (by units) – up from 24% in January, according to Gfk Australia, and 33% by value – up from 21% in January 2008. “The projectors we launched this year have continued to set new standards in every market segment and helped maintain the strong growth in sales that we are enjoying,” said Bruce Bealby, Epson’s Business Manager Visual Imaging. “Demand has been particularly strong from educational institutions and schools”, he noted, adding that, “the introduction of HD broadcast TV, the Olympic Games and the football finals have been driving demand for our high definition home theatre projectors, the EMP-TW1000 and EMP-TW2000”.
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