Hitachi Out Performs Panasonic, Sony & Mitsubishi
Hitachi who is currently expanding their consumer electronics and appliance ranges in Australia, has reported a 7% increase in profits out performing Sony, Panasonic and Mitsubishi Electric.
Later this month a new range of Hitachi TV’s is set to be launched at JB Hi Fi while appliance retailers such as Bing Lee are currently rolling our new Hitachi appliances following the restructure of the Companies domestic CE and appliance operations.
Hitachi is currently on course to deliver a A$9.6 billion dollars profit this year.
Last year Hitachi made a comeback into the Australian home appliance market, after hiring former Sharp executive Mark Beard and former Samsung executive Frank Malcus the Japanese Company has moved to roll out a new range of glass door refrigerators in French Door and Top Mount designs, they also have an Inox range.
According to Malcus the Company is focusing on premium products such as their full featured French Door fridge that will fit in the same size footprint as a large-sized Top Mount fridge.
Available in a choice of glass door finishes in black, grey, silver and white the range is already proving popular with people designing new kitchens or moving into new homes.
Also, contributing to the growth in profits is the Companies Power Tool division, which is doing “extremely well in Australia according to Hitachi management, as well as their infrastructure and information technology operations, currently several State Governments in Australia are looking at Hitachi technology with the possibility emerging that the Japanese Company could pitch to deliver a new high speed train running from Brisbane to Melbourne via Canberra.