Leading network Company Netgear, has dumped Weber Shandwick the PR group owned by Interpublic.
Effective as of this month the PR for Netgear will be handled by Sydney based the DecPR who also handle PR for Leica, Pronto, Dolby and the likes of Rolls Royce.
Earlier this year Weber Shandwick isolated specialist sound magazines from a one on one briefing for the launch of the new Sonos PlayBase, instead the PR Company chose to only brief mass media despite the specialist sound media being strong supporters of the Sonos eco system, the move backfired on the PR agency.
DEC PR delivers a full suite of strategic communications + engagement services in Australia with one of their first campaigns for Netgear set to be the release of a new cheaper Netgear Orbi router.
Earlier this year Weber Shandwick found themselves being questioned over their decision to work for the Egyptian Intelligence services who hired Weber Shandwick and lobbying company Cassidy and Associates to improve Egypt’s image in the USA.
This was a controversial deal because, according to the Middle East Eye, the Egyptian spies who they were spruiking, are often accused of torturing civilians and being involved in the ‘disappearance’ thousands of political opponents of Egypt’s ruler General Sisi.
Dec claims that they thrive on big multi-channel ideas, compelling brand experiences and persuasive advocacy.
