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HP’s new dynamic, intuitive touchscreen technology makes it easier than ever for consumers to conveniently display, edit and print photos as well as copy, scan and print documents. The new Photosmart printers have a sleek new piano black design, a new TouchSmart printing interface, and feature up to 30 per cent reduced energy consumption compared to previous models. The expanded Photosmart portfolio also features one-touch wireless set-up and wireless printing from $179 RRP, as well as the ability to access and print photos directly from Snapfish albums online without a PC. “HP introduced its first touch product over 25 years ago. Since then, our R&D teams have drawn from extensive customer insights, as well as leading-edge touchscreen technology, to develop a new TouchSmart user interface that is familiar and natural to use, and will make everyday printing easier and more enjoyable,” said Richard Bailey, Vice President Imaging & Printing, HP South Pacific. “Introducing web connectivity offers even greater ease of use and convenience to the HP Photosmart range. Together with ‘Touch’ technology, these web-connected printers allow users to interact with their technology in a more efficient and intuitive way.” HP designed the new Photosmart line-up to better meet growing consumer demand for touch technology in their devices. Market research firm Gartner projects that the capacitive touchscreen and touch-button controller segment will continue to explode, hitting 1.3 billion units by 2012, a 44 per cent compounded annual growth rate. |
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The touch-enabled HP Photosmart portfolio includes the following new print, copy and scan solutions: The HP Photosmart Premium All-in-One features the convenience and simplicity of a TouchSmart control panel and complete wireless connectivity. The large 3.45-inch touchscreen allows users to connect to Snapfish so they can view, edit and print lab-quality photos as well as archive, share, and create photo projects from the site like never before – and without the need for a PC. The Photosmart Premium All-in-One will be available in Australia in October for $299 RRP. The full-featured HP TouchSmart control panel and 2.39-inch touchscreen on the HP Photosmart Plus All-in-One allow consumers to wirelessly print photos, web content and everyday documents with the touch of a finger. The HP Photosmart Plus All-in-One will be available in Australia in October for $219 RRP. The HP Photosmart Wireless All-in-One offers an easy wireless set-up – simply touch one button for the freedom to print from virtually anywhere in the home. The 1.45-inch colour display and HP TouchSmart frame make it easy to produce lab quality photos, everyday documents, copies and photo reprints. The HP Photosmart Wireless All-in-One will be available in Australia in December for $179 RRP. The HP Photosmart All-in-One features a 1.45-inch colour display and HP TouchSmart frame for simplicity and convenience. Built for efficiency, it includes several features for quick and easy printing such as the HP Photo Print Gadget, which allows users to simply drag and drop photos to a desktop icon from virtually anywhere on a PC – saving time and reducing errors. The Photosmart All-in-One will be available in Australia in December $129 RRP. In addition, Mac OS X v10.6 Snow Leopard users will enjoy full functionality of their current and future HP Mac-compatible peripherals, including print functionality for all of the products introduced today, as well as scan support for the latest HP inkjet All-in-Ones built into the OS. All of the Photosmart systems introduced today contain a host of practical features that help reduce the environmental impact of printing as part of the HP Eco Solutions program. All are ENERGY STAR qualified, eliminate waste with Smart Web Printing and carry the HP Eco Highlights label, which summarises features such as reduced energy consumption and ease of recycling.
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