Foxtel has brought BBC Earth to Australia for the first time, complementing the re-brand of its new ad sales business Foxtel Media – which was formerly known as Multi Channel Australia (MCN).
“The October debut of BBC Earth on Foxtel will form part of a larger announcement at the launch event of Foxtel Media, the media sales company formerly known as Multi Channel Network (MCN), in Sydney, where we will unveil a wholesale repositioning and renewal of Foxtel’s entertainment and Lifestyle channels,” said Foxtel chief executive Patrick Delaney, announcing the deal.
BBC Earth is the home of Planet Earth, Blue Planet, Frozen Planet, The Hunt and more, and will roll out to Foxtel and streaming-on-demand on October 10.
Foxtel Media will represent the advertising interests of Foxtel, Fox Sports, Foxtel Now, Foxtel Go, Kayo and more.
