Ferrari has launched its first fully electric vehicle, the Luce, featuring a distinctly Silicon Valley twist.

The Italian marque has partnered with LoveFrom, the design collective founded by former Apple chief designer Sir Jony Ive.

While the exterior won’t be shown until May, the interior alone signals how seriously Ferrari is taking its EV future.

After five years of collaboration, Ferrari and LoveFrom have produced a cabin that deliberately pushes back against the screen-heavy norm of modern electric cars.

Instead of an all-digital cockpit, Luce leans into physical controls – buttons, dials, toggles and switches – designed to keep the driver engaged.

The steering wheel is a standout. Inspired by Ferrari’s classic 1960s Nardi wheels, it’s made from a specially developed, 100% recycled aluminium alloy.

Controls are arranged Formula One-style, while the former gear paddles are repurposed to manage torque delivery and regenerative braking – a subtle nod to Ferrari’s racing DNA.

Ahead of the driver sits a unique dual OLED instrument cluster mounted to the steering column, with graphics influenced by aviation and helicopter instrumentation.

The central control screen is mounted on a ball-and-socket joint, allowing it to pivot towards either the driver or passenger, complete with a palm rest to reduce distraction.

Materials play a major role. Ferrari worked with Corning to develop Fusion5 glass for the centre console and shifter, laser-etched with thousands of micro-holes for backlit graphics.

Even the key has been reimagined, featuring an e-ink display that changes colour when docked, triggering a choreographed cabin start-up sequence.

Ferrari says Luce (Italian for “light”) symbolises clarity and inspiration and marks the beginning of a new naming strategy for the brand.

Luce has been revealed in San Francisco as part of a phased launch. While pricing hasn’t been confirmed, the Luce is expected to sit firmly in ultra-luxury territory when it launches later this year.