To celebrate turning 25, Google Images has undergone its biggest redesign in years, taking the service from an image search tool into a more personalised visual discovery platform powered by AI.

The update reflects Google’s broader strategy to make search more visual, interactive and AI-driven to mirror search behaviour that sees consumers increasingly using images for inspiration, shopping, design and research.

The refreshed Google Images experience introduces a dynamic homepage that displays a continuously updated gallery of images based on individual interests, allowing users to browse visual content before entering a search query. The approach is designed to make Google Images feel less like a search engine and more like a discovery platform, similar to Pinterest.

Users will also be able to save images into Collections, making it easier to save, organise and revisit images from across the web. Saved collections will appear as tabs so users can more easily move between saved content and image results.

Alongside the redesign, Google is integrating AI image generation into Search, allowing users to create images directly from text prompts within AI Overviews using Google’s Nano Banana image generation technology.

The feature is aimed at helping users visualise concepts such as home renovation ideas, product concepts or creative projects without leaving Google Search. It’s a strategy that keeps users inside the Google ecosystem rather than switching to third-party AI image generation tools while expanding Search capabilities. 

The update reinforces the shift towards image-led shopping experiences rather than traditional keyword-based browsing.

The refreshed Google Images platform will initially roll out in English to signed-in users in the US. Broader availability is expected in the future, though the company has not specified when.