eBay will cut around 800 roles – roughly 6% of its global full-time workforce – as the e-commerce giant reshapes its operations following its acquisition of fashion resale marketplace Depop.

The company said the reductions are part of a broader effort to “reinvest across our business and align our structure with our strategic priorities,” with certain roles affected across the organisation.

The move marks eBay’s third round of layoffs since 2023, extending a restructuring cycle seen across the global tech sector.

The cuts come just a week after eBay announced it would acquire Depop in an all-cash US$1.2 billion (A$1.8bn) deal aimed at strengthening its foothold in secondhand fashion and attracting younger shoppers.

Depop is particularly popular with Gen Z consumers, with users under 34 accounting for the vast majority of its customer base.

The deal carries particular weight in Australia, where Depop’s monthly visits have surged to more than 2.5 million and are estimated to account for about 10% of its global traffic.

The momentum comes as eBay’s own local usage has slipped in recent years amid mounting competition from Amazon, Temu and Shein.

eBay said it will continue hiring in key areas, signalling a reallocation of resources rather than a blanket hiring freeze.

The deal carries particular weight in Australia, where Depop’s monthly visits have surged to more than 2.5 million and are estimated to account for about 10 per cent of its global traffic. The momentum comes as eBay’s own local usage has slipped in recent years amid mounting competition from Amazon, Temu and Shein.

The company has been steadily trimming headcount over the past three years. In early 2023, it cut about 500 roles – around 4% of staff – citing a slowdown in online spending following the pandemic-era e-commerce boom.

That was followed by a further 1,000 job cuts, or about 9% of its workforce, in early 2024 after labour costs were deemed to be outpacing growth.

Despite the workforce reductions, eBay has reported solid financial results.

In its most recent quarterly earnings, revenue rose 15% year-on-year to US$3 billion, beating analyst expectations. Full-year revenue reached US$11.1 billion, up 8%, while gross merchandise volume increased 7% to US$79.6 billion.

The company has been investing heavily in AI to enhance buyer and seller experiences, while sharpening its focus on high-growth categories including fashion, collectibles, refurbished goods and auto parts.

The restructure also follows eBay’s recent rollout of eBay Live in Australia, bringing livestream shopping to local users as the company looks to boost engagement in high-growth categories such as trading cards and collectibles.

eBay joins a growing list of tech giants to have announced job cuts in the past year, including Amazon, Meta and Microsoft.