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Location Based Services To Surge But Carriers Beware

Location Based Services To Surge But Carriers Beware

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“Several trends are driving the growth of LBS services and platform revenues,” says ABI Research principal analyst Dominique Bonte. “Decreasing costs for the integration of GPS receivers in handsets, the increasing number of Secure User Plane Location (SUPL) server deployments by carriers investing in LBS infrastructure, the availability of A-GPS/SUPL-compatible handsets, and the commercialization of a growing number of LBS applications are all contributing to increasing sales of LBS-infrastructure systems such as Mobile Location Centers (MLCs), Position Determining Equipment (PDE) and Location Enabling Servers (LES).”

 The LBS infrastructure market is currently dominated by Ericsson, Telecommunications Systems (TCS) and Nokia Siemens Networks with respective market shares of 31%, 24% and 18%, notes the report.

 However says the study,  the news for carriers is not all rosy since despite the expected growth in LBS services, a major threat is posed “by the emergence of direct-to-consumer provisioning of remotely hosted third-party LBS applications which bypass the carrier network infrastructure, reducing carriers to the status of bandwidth providers and making LBS platforms obsolete”.

The challenge for platform vendors says ABI, “will be to focus on unique functionalities that can only be offered via carriers, such as spatial triggers, anonymous bulk location, control plane-based services, and LBS-enabled advertising as well as multi-access network solutions”.