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Australians Will Spend an Extra 22 Days Online This Year Claims NBN

Australians are spending more time online than ever before a move that plays right into the hands of the people rolling out Australia’s new national fibre network. 

NBN officals claim that usage in regional areas has increased the most, where people are spending an extra 1.7 hours online per weekday than in 2014, according to an independent report commissioned by NBN.

This appears to be obvious, as the NBN has been rolled out to more regional locations such as Armidale than metropolitan areas. Those in metro areas are spending around 1.5 more hours online throughout the week.

Individuals reported being online in a wide variety of situations, according to NBN spokesperson Kelly Stevens.

“Most of us are getting online when we open our eyes in the morning and before we go to sleep, while a quarter of us (28%) hit the internet when we wake in the night. Almost three quarters of us (73%) do it while watching TV, a third while cooking (34%) and some of us have even confessed to being online on the loo (33%).”

Over 90% of Gen Y and Z use social media to communicate online, while email remains the most popular method for Gen X and Baby Boomers. Regional users were found to be more likely to use the internet to connect and communicate with their local area.

Households that aren’t connected to the NBN reported being less satisfied with their online experience than two years ago. Users with NBN connections were 26% more satisfied with network reliability and 29% more satisfied with download speed.

“As we move further into the digital age fast and reliable broadband will be vital in areas such as business, health, education, entertainment and leisure,” Ms Stevens said.

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