ASUS Selects Archetype As Lead Creative Agency
ASUS has appointed Archetype as its creative agency in Australia. Archetype will lead ASUS’s creative campaigns with a focus on brand awareness and category creation.
ASUS is a multinational company known for making motherboards, PCs, monitors, graphics cards and routers.
“ASUS is one of those really versatile brands with a wide audience base that allows our team to do some really fun, integrated campaigns across gaming, lifestyle and consumer,” says Karen Coleman, MD, Archetype.
The company says the appointment of Archetype forges new ground for the tech company.
“ We loved Archetype’s approach of big creative thinking, married with detailed, cross-channel execution. It’s a passionate team who will be instrumental in helping us steer the business into a new phase,” says Farzeen Quadir-Hegde, head of marketing, SYS BG and ASUS Australia.
According to Coleman, the agency has had a strong year, despite the challenges, due to the agility of the team and client base.
“We’ve been lucky to have continued to grow significantly, hire strategically and bring on board some amazing new clients – like ASUS,” adds Coleman.