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Aqipa Adds Audiofly To Booming Sound Portfolio

Led by two ex-Convoy executives, Aqipa Australia has added Aussie headphone brand, Audiofly, to its booming sound portfolio, effective immediately. Aqipa is the local distributor of audio brands such as; Marshall, Urban Ears, Master & Dynamic, Audio Pro and B&O Play.

Back in August, the distributor informed ChannelNews it was “knocking back” 99% of new business, in a bid to focus on brands it currently had. The company revealed it was planning to introduce several new brands sometime after.

Aqipa Sales and Marketing Director, Sohan Karunaratne, affirms the distributor has followed Audiofly “since launch”, and is ready to take the brand to the “next level” both locally and globally.

Launched in 2012, Audiofly is stocked at JB Hi-Fi and several independents. The brand is known for its award-winning In-Ear Monitors, plus its recently released wireless headphone range.

Audiofly asserts Aqipa was the “obvious choice”, crediting their “expertise” in the consumer electronics market, and the distributor’s  “impressive sales systems”.

Despite being a “new” Australian distributor, Matt Rowett, Audiofly International Sales Manager, affirms Aqipa will drive both local and international growth:

“While new to the Australian market they have experienced immediate success with complementary brands, and they have an extensive European operation upon which to draw a wealth of knowledge and experience for building young innovative brands such as ours.”

Aqipa Australia is a joint venture between former Convoy executives Cameron Greig and Sohan Karunaratne. The local office is Aqipa’s first foray into the APAC region.

Globally, Aqipa represents over 50 brands across 7 consumer categories, and is focused on consumer electronics and lifestyle accessories.

Aqipa was founded in 1990, following a partnership between the Trapl family and Pataco AG Switzerland. The company employs 300 staff worldwide, and operates in several markets across Europe.

[Aqipa – Cameron Greig]

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