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Apple Protects App Revenue

Apple Protects App Revenue

Apple has issued strict new review guidelines for its lucrative App Store platform. The move follows a block placed on plans by Steam, the biggest distributor of PC-based video games, to extend its reach into iPhones and iPads.

Apple uses the guidelines to decide which apps can appear in the App Store.  It explicitly says apps cannot host anything that looks like an app store or give users the ability to browse, select, or purchase software not already owned or licensed by the user.

The move is significant, because it shows Apple is protecting its practice of taking up to  30 percent of the purchase price of software bought in the App Store.

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