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Apple iPhone Sales Being Hit By Heat Problem, Questions Over Software Fix

Despite thousands of new iPhone 15 customers complaining that their new $2,199 Pro Max smartphone, is seriously overheating, Apple is refusing to comment with speculation that the multibillion-dollar Company has serious problems with the way that the device was designed.

Analysts are already claiming that sales are being hit as consumers hold off buying Apple’s new premium smartphone.

Ten of thousands of Apple customers are flocking to social media, with questions now being raised as to whether the problem can actually be fixed with a software update.

If a software fix is used to try and fix the problem, insiders are claiming that the battery life of the device could be compromised, with material such as titanium, used to manufacture the device, coupled with the way that Apple designed their thermal system contributing to the problem.

Analysts are already claiming that sales could be affected if the company did not “properly address the issue.”

Wall Street analysts have reported overnight that demand for Apple’s top-end iPhones appears to be lower than last year, based on comparisons of the device’s availability at retailers and wait times for customer shipments.

A joint venture majority-owned by Toyota Motor that been quietly making a name for itself as a key supplier to Apple with the business commissioned, to supply what is basically a heat protection compound that’s used in the manufacture of the Apple A17 Pro chip, which has a new 6‑core CPU with two performance cores and four efficiency cores.

Admatechs produces Admafine which is a powder using silica-based spherical particles with a diameter of 0.5 micron to protect the heat flow from the new Apple processor.

Silica’s high heat resistance makes Admafine indispensable for fabricating high-performance semiconductors the Company claims.

Admafine is blended into the plastics used to cover and protect the Apple processor used in the iPhone 15 with one benefit that it prevents swelling from heat.

On Apple’s own community forum more than 2,000 people claim that their new iPhone 15 has experienced serious overheating issue.

“I just got the iPhone 15 Pro today and it’s so hot I can’t even hold it for very long!” wrote one commenter.

“Listening to Spotify while using iMessage and it’s uncomfortably hot in my hands caseless,” said another post.

“Even with a case it’s quite warm. This is pretty alarming as I’ve owned every iPhone since the 6 and never experienced this type of issue.” were just some of the comment’s owners were claiming.

The best you get from Apple at this stage is a comment on their customer support page that admits that their new iPhones “might get warm” when setting up for the first time, using wireless charging or playing “graphics-intensive or processor-intensive apps.”

The only problem is that thousands of new owners are claiming that they are not using ‘graphic intensive apps’.

In a test of an iPhone 15 Pro Max by Chinese tech information platform DGtle, downloading the hit mobile game “Genshin Impact” on a 5G network caused the phone to heat up to around 122 degrees Fahrenheit.

Playing the game in high-resolution mode for about 15 minutes kept the phone at a similar temperature.

On another popular Chinese social-media platform, a user identified as Zengzeng complained that her new iPhone 15 Pro frequently overheated. She said she was trying to charge the device while sending text and voice messages, which normally doesn’t put too much stress on a phone’s processor but got a “charge on hold” warning because the phone was overheating.

The new Apple 3nm A17 processor was manufactured by Taiwan Semiconductor Manufacturing Company.

Apple described the A17 Pro chip as “game-changing”, including the “biggest redesign in the history” of its custom processors for rendering graphics and video games.

Now questions are being raised as to whether the use of titanium for the iPhone 15 case instead of aluminium or steel is also contributing to the problem.

Ming-Chi Kuo, an analyst at TF International Securities claims that the overheating issues were most likely “unrelated to TSMC’s advanced 3nm node”.

He claims, “The primary cause is more likely the compromises made in the thermal system design to achieve a lighter weight, such as the reduced heat dissipation area and the use of a titanium frame, which negatively impacts thermal efficiency,” he said.

ChannelNews has been told that whatever Apple does it will most likely impair the iPhones’ performance with several current owners of an iPhone who were contemplating a new device telling ChannelNews that they are going to “sit out” buying a new iPhone 15 until the problem is fixed.

Analysts at UBS said in a note to clients this week that softer demand in China “suggests regional macro pressure and the launch of competitive product in the market could be having an impact.” Huawei’s new Mate 60 Pro, for example, has been selling out at retailers in China since its debut at the end of last month.



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