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Optus Goes To Bat For Cricket Oz

Optus Goes To Bat For Cricket Oz

Optus CEO Allen Lew said the company is now partnering with a range of sporting codes to entice mobile and Internet customers away from rivals such as Telstra and TPG Telecom.

“Optus has never been in sports rights and we’re now in the game,” he said. “We’ve chosen something very timely with summer coming up and we’ve chosen a national sport – I wouldn’t say that the NRL or AFL are national.”