Western Digital Pushes MyBook To 2TB
With its wide variety of models, WD offers a solution for a range of different users on bother Mac and PC. The new 2 TB My Book family includes: My Book Studio Edition, My Book Mac Edition, My Book Home Edition and My Book Essential Edition models.
Market research shows that consumer creation and acquisition of digital media is growing rapidly, driving demand for increasing storage capacities. According to market research firm IDC, the number of digital cameras and camera phones in the world surpassed 1 billion (Mar. 2008). Separately, market research firm GfK reports that HD (high definition) video camcorders are experiencing record growth and now account for 42 percent of total camcorder sales (Aug. 2008). HD video requires massive amounts of drive space: at least 8 GB per hour of video. Since 2006, when AppleÂ® began offering movie downloads, the Apple store has already sold more than 250 million TV episodes and sold or rented more than 33 million movies (Apple, Mar. 2009).
“The popularity among consumers of high-definition video cameras, digital photography and digital music downloads means that users are filling up their computers with massive amounts of digital content as fast as they can click ‘save.’ As the volume and value of users digital content grows, backing up data on multiple CDs or DVDs becomes time consuming and inconvenient. At the same time, consumers are realizing the monetary and emotional value of content and need to back up their most important files. The My Book family, with its massive 2 TB capacity allows users to backup all their data in one easy step and keep it in one easily accessible place,” said Jim Welsh, senior vice president and general manager of WD’s branded products and consumer electronics groups.
My Book Studio Edition & My Book Mac Edition
My Book Home Edition
My Book Essential Edition
The entire family of My Book external hard drives features: