Multi Room Audio Generates Leads Say CEA
The study, Trends in Multi-room Audio Video Usage, found that the vast majority of MRAV owners â€” 82 percent â€” would recommend their system to friends. Eighty-five percent of homeowners who currently own an MRAV system were so satisfied with the experience that they would once again install a system in a new home, CEA said.
MRAV systems allow homeowners to play and control audio/video distributed from a centralized system to at least three different rooms of the home.
“The MRAV market has blossomed as consumers demand access to content anytime and anywhere,” stated Steve Koenig, CEA, industry analysis director. “As the desire for multi-room solutions continues to grow, manufacturers must focus on a variety of solutions, including aftermarket products, to address the vast market of existing home owners who demand multi-room audio.”
The study concludes that aftermarket MRAV solutions are capturing a large portion of the home entertainment marketplace. Sixty-three percent of systems were installed after the home was built. The majority of homeowners added stand-alone, aftermarket solutions with multi-room audio stations to meet their needs.
Trends in Multi-room Audio Video Usage (April 2009) was designed and formulated by CEA Market Research.