TIDAL has announced another subscription price increase, adding to a growing list of music and video streaming services asking customers to pay more for access to their content.

The updated pricing will take effect from each subscriber’s first billing date on or after 3 August. Australian users will see the monthly cost of a standard TIDAL subscription rise from A$12.99 to A$15.99, while customers in other markets, including the UK and US, will also face higher fees.

The increase places TIDAL alongside Spotify Premium and Qobuz in terms of pricing, but above several competing music streaming services. Apple Music remains one of the more affordable options for listeners wanting access to lossless audio, while Amazon Music Unlimited and Deezer also continue to offer lower-priced plans in some regions.

New customers can still access a 30-day free trial before the revised pricing comes into effect, with the updated subscription rates already reflected on TIDAL’s website.

According to the company, the price adjustment is the first increase to its standard plan in three years. TIDAL says the additional revenue will help provide fairer compensation for artists and rights holders, while supporting continued improvements to the platform.

The latest increase comes after TIDAL significantly overhauled its pricing structure in 2024. At that time, the company removed its premium HiFi Plus tier, which had previously charged a higher monthly fee for 24-bit high-resolution streaming. Instead, it consolidated its offerings into a single lower-priced subscription that included high-resolution audio as standard.

Since then, nearly every major streaming platform has revised its pricing as rising operating costs, licensing fees and investment in new features continue to reshape the industry.

For Australian consumers, the latest increase highlights a broader trend of subscription services becoming more expensive across entertainment categories. As households manage rising living costs, users may increasingly compare services based on music catalogues, sound quality, exclusive features and overall value rather than price alone.

While TIDAL continues to position itself as a premium music platform with high-quality audio and artist-focused initiatives, it remains to be seen whether the higher monthly fee will influence subscriber growth or encourage users to explore alternative streaming services.