Home > Content > Ten Unveils ‘Cheeky’ New Look Ahead Of Streaming Service Launch

Ten Unveils ‘Cheeky’ New Look Ahead Of Streaming Service Launch

Competition in the television industry has continued to intensify, with CBS-owned Ten launching its first major re-brand in 27 years, debuting several ‘new’ multi-channels including ’10 Peach’ and ’10 Boss.’

Ten will also launch the Australian version of CBS’ All Access subscription service in December this year, featuring over 7,000 commercial-free episodes.

Local All Access pricing and a full list of shows is scheduled to be announced “soon”.

Revealed at its upfronts on Wednesday night, Eleven and One will now be called 10 Peach and 10 Boss, accompanying a shift in overall tone and brand energy.

The re-brand seeks to make Ten’s stable of channels more contemporary, “cheeky” and fun, intensifying competition against Seven and Nine.

Front and centre to the re-brand is the removal of ‘Ten’ from its logo, replaced by the numerical value in a circle, headlining each channel name.

Ten claims it’ll continue to appeal to the older demographic via CBS-owned content (e.g. CSI), however, the youthful re-brand is more about the long game.

Despite its new ownership, parent company CBS has not planted its name on any re-branded material, asserting its commitment to Ten’s fifty year brand history.

You may also like
Master & Dynamic Debut Louis Vuitton Earbuds
Loewe Promises Better TV Audio With Age-Based Personalisation
Kogan Shares Up 9% After Record Christmas
Amazon, Samsung Invest In Air-Powered Bluetooth Chip
January Consumer Confidence Plummets