Ten Network Plans Digital Revamp
The Ten Network, now controlled by the US-based giant CBS, is planning a revamp of its digital channels One and Eleven, along with a change of direction to pursue a younger audience.
Insiders say the network is looking to attract younger audiences – not just in television, but also in broadcast video-on-demand and subscription video-on-demand services to be offered via Ten All Access, which is to be launched in coming months.
As part of its rebuild, Network Ten is also said to be planning a “brand refresh”, with a new corporate logo and refreshed digital channels with new names clearly linking them to Ten.
Another expected change is said to be a move into “addressable television”, serving targeted advertising to individual viewers, with CBS steering the way.
Ten is expected to reveal more details of its directions-change at is annual “upfronts” presentation to advertisers and media on Wednesday, October 31.