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Ten Network Plans Digital Revamp

The Ten Network, now controlled by the US-based giant CBS, is planning a revamp of its digital channels One and Eleven, along with a change of direction to pursue a younger audience.

Insiders say the network is looking to attract younger audiences – not just in television, but also in broadcast video-on-demand and subscription video-on-demand services to be offered via Ten All Access, which is to be launched in coming months.

MasterChef, which largely attracts an older audience, is however expected to survive as is – fittingly – the Survivor series.

As part of its rebuild, Network Ten is also said to be planning a “brand refresh”, with a new corporate logo and refreshed digital channels with new names clearly linking them to Ten.

Another expected change is said to be a move into “addressable television”, serving targeted advertising to individual viewers, with CBS steering the way.

Ten is expected to reveal more details of its directions-change at is annual “upfronts” presentation to advertisers and media on Wednesday, October 31.

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